There’s a distinguished looking ol’ fellow sitting at the bar. He has silver hair and laugh lines around his eyes. He’s well dressed. Well groomed. Well traveled. You can tell he’s seen a lot in his time. His classic Morgan is parked outside. There’s a pretty young girl on his arm listening to his stories of being a globe trotting documentary photographer. He sips his 50 year old Chivas Regal. His name is Leica. Yeah, he’s the world’s most interesting man.
In the corner we have Olympus, Panasonic, and Sony. They’re in a heated debate about Dungeons & Dragons or something. Sony is smart. He’s a brilliant guy. Ugly as hell. Clunky. Clumsy. Out of balance… but very smart. Olympus is more fashionable than his friends Sony and Panasonic but you can tell he’s just trying too hard. He’s cute, but sitting next to Sony shows he’s not that smart. Panasonic is just staring into his beer. A single tear drops into his IPA. He just released the GF5 and has realized it’s a total pain in the ass of a camera and wishes he could go back to the good ol’ days of the GF1.
“Remember when I created cult followings guys? Remember that? Remember?”
Sony and Olympus share glances and mumble something about the wizard losing his potion. “Hey, at least we aren’t those two assholes over there.” as they point to Canon and Nikon.
Canon and Nikon. They’re the two old men at the bar who are always arguing. You can’t tell if they’re the best of friends, brothers, or sworn enemies. Either way, there they sit… every night… arguing and arguing and arguing. One says he can drive a car faster. One says he got laid at the ’84 Olympics far more than the other. The other talks about how big his lens is. The only thing they ever agree on is they are both sick and tired of all the young kids in the bar these days taking their space. You get a feeling that if they just melded into one the world would be better for it. Please don’t get either one started about iPhone and her friend Instagr.am.
There’s a sound of an old shovelhead rolling up in the parking lot.
A young good looking kid walks in the door. Tattered 501′s. Grease stained tee. Three days of scruff. He walks with confidence. All the ladies take notice of him. The cougar den at the table next to Sony, Oly, and Pana all perk up and freshen their lips and shorten their skirts. His name is Fuji and everyone but Leica avoids making eye contact with him. Leica turns on his bar stool and gracefully nods his head to Fuji. Fuji, knowing he’s in good company at the bar, fires a grin and a wink at the old man. Leica sees himself as a younger man in this Fuji kid. Back before he opened his stupid boutique stores and started a line of t-shirts and baseball caps. (Leica should have never listened to his old friend Ferrari.)
Fuji orders a classic English bitter and starts talking to the two girls next to him.
Phaseone pulls the perfect pint and serves it up. No one serves it up better than Mr. Phase. Phase then tells Polaroid to take the trash out. Polaroid goes out the back door and stops to share a smoke with Kodak. Kodak asks if Polaroid could spare some change. “Sorry man. Not today.”
The young girl that was sitting with Leica heads out the door but not before slipping her number into Fuji’s back pocket.
Fuji sips his beer and quietly tucks it deeper into his pocket so he doesn’t lose it.
And that folks… is why I say Fuji is the new Leica and the x100s is the greatest camera I’ve ever owned.